Detailed process of running Facebook ads (2024)

.What is running Facebook ads? Learn the detailed process of running Facebook ads for businesses to attract millions of target customers

1. What is running Facebook ads?
Running Facebook ads is a feature that promotes connection and access between businesses and target customers on the Facebook platform. This is a paid digital advertising service. Facebook advertising content is often related to: offers, promotions, introduction of new products and services, etc.

According to 2023 statistics, Facebook currently has 3 billion users/month. 36.8% of the world's population participates in this social network. It can be said that this is a potential market for businesses to target.

However, not everyone who advertises on this platform gets the best results. Because conversion is not easy.

2. Benefits of running Facebook ads
2.1. Wide coverage, fast spreading speed
Facebook has an extremely large number of users. Not only the ability to grasp news quickly. This capture quickly converts into shares thanks to running Facebook ads.

All it takes is one user to like, share, and comment on an article or ad. The information will immediately be displayed on your friends' News feed. Thanks to that, it naturally attracts attention and interest.

2.2. Reach the right potential customers
Facebook's tools allow for in-depth understanding of potential audiences based on: interests, demographics, behavior.

This will help ads display to the right people, at the right time, and even in the right space. This is extremely important, helping to avoid wasting impressions on untargeted audiences.
Facebook's algorithms also help ads to be distributed in a reasonable, planned manner.

2.3. High flexibility
Facebook allows users to adjust and run Facebook ads according to their needs. You can set your own criteria suitable for each stage of your business.

Freely adjust as desired and Facebook will help you execute.
Facebook has no space limit.
Facebook allows linking to business websites, increasing interaction through the URL system.
With Facebook advertising, businesses can control their time and resources and ensure that their ads are displayed to the largest number of users.

2.4. Optimized advertising costs
Television advertising, outdoor advertising, sponsorship, or other large advertising models all have very high prices. Although the scale is guaranteed, the effectiveness is difficult to predict.

For small, medium and newly established businesses, optimal costs are always the top priority. Spending large amounts of money on advertising should be limited. On the contrary, with appropriate costs, businesses can reach millions of potential customers.

There are 2 forms of fees for running Facebook ads:
CPC (cost per click): pay when a user clicks on the ad.
CPM (cost per impression): charged for 1000 impressions on Facebook
3. Process of running Facebook ads
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3.1. Create a Facebook advertising campaign
Visit facebook.com/business to create an ad for an existing post or a new post → Select “create ad”.

You are then navigated to “Ads Manager” → Select “Your Marketing Objectives”.
Next, enter the advertising campaign name → Select “Set up ad account”.
Set up an account to run Facebook ads
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You can change the ad by clicking the “show advanced options” button → Select “continue”.

Select target audience
Depending on the field, advertising campaigns will have different specific goals. For example: Location, age, Gender, Language, relationship, education, behavior, etc.

Choose a location to run Facebook ads
Automatic ad placement: Facebook distributes ad placements itself.
Edit ad positions: Adjust ad positions yourself.
Set advertising budget
Daily budget: each day Facebook distributes ads according to the set spending level.
Lifetime budget: set a complete campaign budget and adjust runtime.
Next set up the Facebook ad schedule:
Run continuously (until ads are turned off or budget runs out)
Set start and end dates.
3.2. Select content to run Facebook ads
Here, select the fanpage and content you want to advertise. Display previews are possible on mobile devices and PCs.

Access the admin Fanpage list
Select or or enter the ad asset ID.
Once completed, select “Approve” to see the display and “Confirm”.
If you have not registered an advertising account, the system will display a payment request. Fill in complete payment information and complete.

4. Evaluate the effectiveness of running Facebook ads
4.1. Conversion
Is a form used to measure advertising results. Often targeted advertising strategies whose primary goal is conversions.

Facebook Pixel has the function to track the conversion effectiveness of ads:

Make sure your advertising strategy displays the right potential segments
Promote sales
Measure Facebook advertising effectiveness
4.2.Performance
Performance tracking is also an important criterion to evaluate the effectiveness of running Facebook ads.

Through the Facebook Measurement tool, Facebook provides potential customer feedback parameters to businesses. Customer feedback is summarized and reported fully and in detail.

Parameters include:
Interaction (Engagement)
Reach
Impressions
Click Through Rate
Video views
Website Traffic
App Installs
5. Run effective Facebook ads
When running Facebook ads yourself, there are some tips for running cheap ads that not everyone knows, especially those who are just running ads for the first time. If you apply these tips, you will save advertising costs as well as increase the effectiveness of your campaign.

5.1. Optimize display of Facebook ads
This is a wise step